Lowie Loves OMSK
As you all know, here at Lowie we are always looking for amazing new brands to stock in the Lowie shop and on our website. We recently fell in love with Belgian born label OMSK, and wanted to tell you a bit more about the gorgeous pieces they have on offer.
Founded in 2012, OMSK is the brainchild of Valeria Sinjouchkina, a Belgian designer with Russian roots now living and working in Belgium. She has worked as a fashion designer for several companies and as a stylist for top Belgian and Dutch magazines, and uses this experience to influence the street couture approach of the OMSK collection.
OMSK redefines the casual, street style aesthetic with a high-quality designer twist, focusing on adapting pieces to suit the body. By giving these wardrobe essentials a hint of attitude, Valeria creates luxury basics that have fashionistas worldwide lusting over OMSK.
Our favourites are the Dragon flowers sweatshirt, with its gorgeous embroidered front inspired by traditional Russian tray artwork on a timeless navy or emerald base. The super popular Ira Chebourashka t-shirt is a wardrobe essential; a classic grey printed tee featuring the cult Russian cartoon character Chebourashka wandering the streets in a tiny pair of sneakers. What’s not to love?