Is this the most sustainable denim in the world?
Well we stuck to our vision and we found our holy grail of denim through the help of Mehathab, an ex-intern with contacts in India and a passion for sustainable manufacturing. Seven years ago Five P Ventures built a brand new state-of-the-art handweaving factory in the southern state of Tamil Nadu, where there is an abundance of highly skilled and highly valued traditional loom workers. Using vertically integrated manufacturing, Five P employs 22 full-time artisan weavers who are supported by a team of vendors, ensuring ethical compliance and transparency from seed to customer. One of the factory's aims is to educate the next generation with a progressive sustainable mindset. This bright, airy and clean factory uses modern solar powered energy in juxtaposition with traditional looms and has planted 1000 trees to offset it's energy use and promote its' green values to its' workers.
Image Courtesy of Five P Ventures
So what have we made from this magic cloth? High Waisted Organic denim side-button trousers with a 40's style fit, the front pleats are super flattering and a bit more dressy than your usual jeans. Our Organic Denim tailored shorts are a tried and tested Lowie style that you may have seen before in linen and cotton twill. We've added a superbly fitting classic button through Organic Denim Boilersuit which we think we will work all year round, especially for UK weather.
Wash on 30 degrees and our denim should last a life time. As with everything Lowie, we want our product to last as long as possible and we usually offer Free Repairs for Life - a service that will resume as soon as this Covid crisis is over. With a denim like this, we think we just might have the most sustainable denim in the world.